Overview
All-around Fitness Nutrition
Brand Positioning
Performaxx is a fitness supplement range that is designed to be approachable for any level of fitness-enthusiast. My goal was to design a dependable product brand so customers could rely on one brand to provide all of their supplement needs.
Design Strategy
The high-energy label visually represents the product’s electrifying performance boost. Vibrant colors are used to differentiate supplements for customers to easily find products.
Stylescape
Visual Style Exploration
Logo Design
Extreme, Strong & Bold
Brand Identity
Strong, Simple & Clean
Label Design
Colorful, Approachable & Energetic
Email Design
Mobile Friendly Framework
Website Design
Responsive Product Information
Site Map
Desktop Wireframe
Mobile Wireframe
Design
Responsive Mobile Design
Navigation