Resume & Experience

Thomas O'Keefe
Hi, I’m Tom!And this is my resume.

For over ten years, I have passionately designed and developed engaging customer experiences. When I design, I am a problem-solver, communicator and collaborator who understands the value of customer research. My user-centric approach to design identifies customer insights and translates them into effective and visually-appealing solutions.


Champlain College
Burlington, Vermont
August 2006 – May 2009
B.S. Multimedia & Graphic Design

Griffith University
Southport, Queensland (AUS)
March 2008 – June 2008
(semester abroad)
Multimedia & Design Materials

Rensselaer Polytechnic Institute
Troy, New York
August 2005 – May 2006
Electronic Media & Communications

Career Experience

JUL 2011 – FEB 2017
Director of Creative Services & Web Development
Goodwill of Greater Washington
Washington, DC

I was the creative visionary who led teams to execute multiple responsibilities across web, mobile, social and print. My hands-on approach focused on the strategy and implementation of systems to collect and analyze user data. My responsibilities
also included visual design, user experience design, information architecture, user research, usability tests, data analysis, mobile design and web design and development.

Project manager, web design & development, user experience design, user interface design, mobile app interface design, branding, graphic design, video editing, information architecture, data systems mapping, database management, PCI compliance, ADA compliance, search engine marketing & optimization, Adwords and email marketing.

JUL 2010 – JAN 2011
Project Manager & Lead Designer
International Health Investments Pty. Ltd.
Gold Coast, Australia

I served as the project manager for the in-house web and graphic design team. I developed multiple brands by discovering and evaluating customer insights. My responsibilities included user experience design, information architecture, user research, data analysis and web and mobile design.

Graphic & web design, packaging design, web development, user experience design, visual design, project management, search engine marketing & optimization, Adwords campaign management and managed international design projects.

JUL 2009 – JAN 2010
Instructional Designer
American Public University Systems
Charles Town, WV

I created graphic and interactive media content for online classroom learning management systems. My responsibilities focused on designing text-based content into instructional experiences to make knowledge retention more efficient, effective and appealing.

Online content layout & design, graphic design, designing for learning management systems, Flash based interactive media design, collaboration management tools and testing & evaluating online classroom content.

2009 – ONGOING
User Experience & Visual Designer
Digital Marketing & Web Design Contractor

I work one-on-one with clients to develop their business’s print and digital assets including: branding collateral, website design & development, mobile apps, email marketing, customer relationship management, social media, website analytics, customer discovery & insights and custom system integration.

Professional Skills & Expertise

Technical Skills

  • Adobe Creative Suite
  • Adobe Premiere Pro
  • Microsoft Office Suite
  • Mobile Website Design
  • PHP
  • JavaScript/jQuery (front-end)
  • Project Management Software
  • Sketch & Adobe XD
  • Custom WordPress CMS
  • Various ESP Software


  • User Experience Design
  • User Interface Design
  • User Research & Analysis
  • Data Mapping & Information Architecture
  • Web Design & Front-End Development
  • Mobile Interface Design
  • Print Design
  • Typography
  • Search Engine Marketing
  • Email Marketing Strategies
  • Google Analytics
  • Google Tag Manager

Leadership Qualities

  • Focused
  • Insightful
  • Articulate
  • Innovative
  • Visionary
  • Passionate
  • Accountable
  • Decisive
  • Positive
  • Inspiring
  • Understanding
  • Personable

Awards & Recognition

2015 Association Media & Publishing EXCEL Awards
Web Publishing – Redesign – Gold
Goodwill of Greater Washington Website

2015 Association Media & Publishing EXCEL Awards
Web Publishing – Design Excellence – Gold
Goodwill of Greater Washington Website

2014 W3 Awards
Non-Profit Website – Silver
2014 Goodwill of Greater Washington Website

2013 United Way – Do More 24
Do More 24 Co-Branded Campaign Award
Goodwill of Greater Washington Do More 24 Fundraising Campaign

2012 Australian Medical Students’ Association Awards
1st Place – Website Design & Performance
2012 Griffith University Medicine Society Website

2012 Communicator Awards
Non-Profit Website – Award of Distinction
2012 Goodwill of Greater Washington Website

Community Service

Global Reach Partnerships
Non-Profit Organization

The Global Reach Partnerships assists young refugees to establish partnerships with positive role models and leaders in the Vermont community.

Pro bono website redesign & development, search engine optimization and content management.

The Slam for Sudan
Charitable Event

A local Vermont high school basketball slam dunk and skills competition that created awareness and support for Sudanese refugees.

Pro bono website design & development, content management and event volunteer.

Ronald McDonald House Charities
Non-profit Organization

The Ronald McDonald House Charities is a network of services that provide families a place to call home near their hospitalized children at little or no cost.

Check in/out guests, keeping the house and rooms clean and organized for guests, laundry and employee assistance.