Brand Positioning
I redesigned the brand to fit the owner’s new marketing strategy to enter the luxury skin care market. At the time, we discovered new market data showing an increase in demand for organic products. The company’s goal was to develop a certified organic skin care range made from high-quality ingredients for both men and women.

Design Strategy
The simplified black and white color pallet of the packaging gave the range a contemporary and sophisticated appearance. Foil stamping and engraved labels on the packaging elevated the range’s quality to that of the ingredients. Additional imagery I used to emphasize the idea that a certified organic skin care range could also be sophisticated.